How innovation is like playing defence?

In sports, such as basketball, playing offence requires more talent vs playing defence. Of course there are basketball players who are more talented in defence than others but the truth is that defence is more about willingness & motivation than anything else.

Maybe it is not a conscious decision, but the main edge of defensive players is that they devote more of their energy on defence. Simple as that. Most offensive players would play equally good defence, or better even, if they devoted the same energy on defence.

Dennis Rodman in action, 8 times in the NBA’s All-Defensive Team

The same applies to innovation. Innovation is a process. Starts with understanding what is important, then identifying an issue or opportunity which if resolved or captured would greatly add value. Then ideation comes into place. Then implementation of the top idea. And finally measurement of results to confirm whether value was indeed created.

Innovation being a process means that anyone can follow it. It is a matter of willingness to question the status quo, to push business forward, to dare to try new things. Innovation is a process and as such it can be mastered with practice. Some people are better at following some of these steps, but it is not talent that distinguishes innovative people, it is more attitude than anything else.

Let me repeat this because it is empowering really. Innovation is not so much about talent but it is more about having the right mentality & practice. Why is this important? Well, it means that Innovation – the holy grail of business today – is just one realisation away.

My advice. Make innovation a priority. Find a priority in your business, gather data, challenge everything by asking many questions, experiment with ideas, analyse data, go back and repeat, repeat, repeat.

Innovation is a craft. You get better at it with every effort. And in the end it is a numbers game. The more experiments you do, the higher the chances one of them will deliver results. You only need willingness.

I will be sharing innovations i have contributed to or experienced first-hand in this space, both successful and not – unsuccessful efforts being equally important with the successful ones because one cannot have the one without the other. Failure is just part of the process.

 



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